Are you trying to monitor your online business trends? If you are, there are many tools available on the internet. But it's difficult to choose from the numerous tools available. Here are five simple tools that can be used to track online business trends efficiently.
Tap into the Power of Google Trends
Any serious trend tracker will want to tap into this powerful tool. Google Trends is a free tool that uses Google Search data to show trends. It can help you explore topics, compare topics, and discover when things are popular. You can also find out how often certain terms are searched for on Google. For example, if you run a sports shop, you might use it to see whether people are searching for "soccer," "football," or "NFL" in your country or city (or worldwide) during the year.
With this useful tool, you can see if there has been an increase or decrease in search volume over time and compare interest between two different products. You can also explore trends by location and category. Along with showing the popularity of a topic over time, the tool provides information about topics related to your keyword that are experiencing a substantial rise in traffic.
Use Twitter Trends
Twitter is a wonderful place to find and track emerging and existing business trends. That's because Twitter is "real-time" and a place where people talk about what they are doing, what they like and dislike, and what works for them and what doesn't. It's like being able to tap into the minds of customers, peers, competitors, and industry leaders all at once.
Twitter can be used for more than just social interaction. It can also be used to gain insight into business trends. Here are some suggestions for keeping an eye on the trends that matter to your business:
1. Join Twitter lists. Twitter has a feature that allows you to group users by topic or interest. You can then follow the tweets from those lists so you don't have to go searching for them. For example, if you are interested in learning more about email marketing trends, you could create a Twitter list that includes all your favorite email marketing experts, and then push those tweets into Hootsuite or Tweetdeck so you can monitor them easily.
2. Use hashtags. A hashtag is a grouping mechanism that lets users search for content based on keywords or topics of interest. By using hashtags in your tweets, you can get into conversations about the topics and join in if you wish. With 330 million users, Twitter is one of the largest sites in the world -- so you can see what people say about anything under the sun.
Facebook Trending Topics
Facebook has some useful tools for identifying and tracking trends. One of them is the Facebook Trending section. It's on the right side of your News Feed, but you can also get to it by clicking the Explore menu in the top left corner and then selecting Trending. This shows you popular topics people are talking about, along with a list of posts from your friends that are relevant to that topic.
Facebook's trending topic list is a great way to find out what people are talking about on the social network. The list is especially useful for discovering breaking news and seeing how people feel about current events.
Part of what makes it so useful, though, is that it can help you identify trends before they show up on mainstream media outlets. That gives you a head start in determining how your business can take advantage of those trends by offering products or services that tie into them. Facebook's algorithm determines the top trending topics by looking at the number of posts made about a topic and the engagement with those posts.
You can also use the search bar at the top of any Facebook page to see what comes up when you search for a topic related to your business or industry.
Pinterest Analytics
Pinterest is a unique social media platform that focuses on sharing images and videos. It's so unique that it isn't even categorized as a social network -- it's a discovery engine, according to Pinterest.
Despite being around since 2010, Pinterest has only recently become popular. In fact, most people didn't know what Pinterest was until a few years ago. If you have a Pinterest account, you have a tool for finding trends.
The Pinterest Analytics tool provides valuable information to help you understand how users interact with your content. Pinterest has an analytics tool that allows you to monitor and measure statistics for three key metrics, including website clicks, repins, and likes.
Pinterest Analytics can help you monitor the performance of your Pins and boards and better understand who is pinning your content. You can also learn what topics are popular, and see how much traffic Pinterest drives to your website.
Follow the Influencers
A crucial step to keeping up with online business trends is knowing who the influencers in your industry are. You can discover this by searching Google for lists like "top 10 online business influencers of 2022" or researching on social media for people with a large following. Once you have a list, get familiar with their bios and posts. What are they talking about? What are they sharing on social media? What are they saying in the news? What are they talking about at events?
By keeping tabs on the influencers in your industry, you can get a good idea of what important topics to cover.
The Bottom Line
There are many places to look for trends. The most obvious one is Google Trends, but there are other ways to find the latest and greatest developments in your industry.
Twitter and Facebook both have trending topics pages that let you know what their users pay attention to at any given moment. Pinterest Analytics can help you track your own company's performance and see how it ranks compared to others. You can also check out what the influencers in your industry (or related industries) are up to. Take advantage of these tools!
References:
"Number of Twitter Users 2022/2023: Demographics, Breakdowns ...." financesonline.com/number-of-twitter-users/.
"Pinterest Startup Story - How Founder Ben Silberman Started Pinterest - Fundable." fundable.com/learn/startup-stories/pinterest.