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Assuming Positive Intent:

The Foundation of Trust and Effective Relationships

10/11/2024 | Paul Kiewiet, Pursuit of Purpose

 When I worked with the Kellogg Company several years ago, they espoused what they called "K-Values". Among them one that resonated with me was "Assume Positive Intent". In our world of business and relationships, misunderstandings are bound to occur. We encounter people from all walks of life with different backgrounds, motivations, and communication styles. In these moments of uncertainty, it’s easy to jump to conclusions, make assumptions, and respond defensively. But I'd like to remind you of a powerful principle that can transform your relationships and mindset: Assume Positive Intent.

Assuming positive intent means that, instead of jumping to conclusions when someone says or does something that could be perceived as negative, you start by giving them the benefit of the doubt. It’s a mindset of believing that others are acting from a place of good intentions, even if the outcome isn’t immediately clear.

Imagine receiving a terse email from a colleague that sounds harsh. Your first reaction might be frustration or annoyance. But what if, instead of assuming they’re upset or criticizing you, you assumed they had a busy day, or maybe they were simply trying to be efficient? When you assume positive intent, you remove the emotional charge from the situation. You can respond with clarity, empathy, and understanding, which often leads to a more productive outcome.

In contrast, making assumptions, especially negative ones, can create unnecessary conflict. Our minds love to fill in gaps, and when we don’t have all the information, we tend to create stories based on our own experiences, biases, and insecurities. The problem is, these stories are rarely accurate.

Think of a time when you assumed someone was intentionally ignoring you, only to find out later that they never received your message. Or when you thought a team member wasn’t pulling their weight, only to learn they were dealing with personal challenges you weren’t aware of. Making assumptions leads to frustration, misunderstandings, and often damaged relationships.

In business, this can be especially harmful. Assumptions about a client’s needs, a team member’s capabilities, or a supplier’s reliability can lead to poor decision-making. When we operate on assumptions, we close ourselves off to the truth, and as a result, we miss opportunities to connect, collaborate, and innovate.

In my years of working with people across industries, I’ve seen how assuming positive intent can dramatically improve the quality of our interactions. Here’s why:

  1. Reduces Conflict: When you approach situations with the belief that others are doing their best, it’s much easier to avoid defensiveness. Instead of reacting to perceived slights, you open the door to understanding and resolution.

  2. Fosters Trust: Trust is the bedrock of any successful relationship, be it personal or professional. When you assume that others have good intentions, you show them that you trust them, and in turn, they’re more likely to trust you. This creates an environment where people feel safe to share ideas, give feedback, and collaborate openly.

  3. Encourages Open Communication: When we stop making assumptions, we start asking questions. Rather than jumping to conclusions, we seek clarity. Open, honest conversations can prevent misunderstandings from escalating and lead to better outcomes for everyone involved.

  4. Promotes a Growth Mindset: When you assume positive intent, you’re also practicing a growth mindset. You recognize that everyone has room to grow and learn, including yourself. Mistakes are no longer personal attacks but opportunities for improvement and collaboration.

Of course, it’s not always easy to assume positive intent, especially in stressful or high-stakes situations. But like any skill, it can be developed with practice. Here are some ways to integrate this mindset into your daily life:

  1. Pause Before Reacting: When you feel triggered by something someone says or does, take a moment to pause. Breathe, reflect, and ask yourself if you might be assuming something that isn’t true.

  2. Ask for Clarification: If you’re unsure about someone’s intention, don’t guess. Simply ask. “I noticed you said X, and I wanted to make sure I understand. Could you clarify what you meant?”

  3. Look for the Bigger Picture: Try to consider the context in which the other person is operating. What challenges might they be facing? Are they dealing with stress or pressure that could be affecting their behavior? By seeing the whole picture, you’re more likely to respond with empathy.

  4. Remind Yourself of Shared Goals: Whether in a professional setting or personal relationship, remind yourself that you and the other person are likely working toward a common goal. This mindset can help you shift from seeing them as an adversary to a partner.

  5. Practice Gratitude: When we focus on the positive aspects of our relationships, it becomes easier to assume positive intent. Regularly reflect on what you appreciate about the people you work with or interact with. This builds a foundation of goodwill that makes it easier to navigate difficult moments.

At the end of the day, assuming positive intent is a choice. It’s a choice to see the best in others, to give them grace, and to lead with trust rather than suspicion. It doesn’t mean you’ll never encounter people with negative intentions, but it does mean that you’ll approach each situation with a mindset that fosters understanding, collaboration, and growth.

In business and in life, relationships are everything. By assuming positive intent and letting go of damaging assumptions, you not only build stronger, more effective relationships, but you also cultivate a more peaceful, productive, and fulfilling environment for yourself and others.

So next time you feel the urge to jump to conclusions, pause and ask yourself: What if I assumed positive intent? You might be surprised at the difference it makes.

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Paul Kiewiet MAS+ is an industry speaker, writer, consultant and coach. He serves as the executive director of MiPPA. Kiewiet was inducted into the PPAI Hall of Fame and the MiPPA Hall of Fame. He served as Chairman of PPAI in 2007. A former distributor, he founded Promotion Concepts, Inc in 1982 and worked with some of America’s most valuable brands including Coca-Cola, Kelloggs, and Whirlpool.
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