Want to make a dramatic increase in your promotional products sales and revenues? Here’s a proven strategy, put your focus on the results your clients can achieve rather than the promotional products you’re selling.
Your clients may be purchasing pens, shirts, mugs. notepads, tech products and a plethora of other items from you, but what they are really purchasing are solutions to their most pressing business challenges. Position yourself as a professional by concentrating on the solutions you provide for your clients, not the products you’re selling.
Here are just a few of the problems you can solve through the promotional marketing merchandise you’re providing. Promotional products can help your clients…
- Attract more business
- Build goodwill
- Motivate their employees
- Help their employees work more safely
- Launch a new product
And that’s just a few of the many ways promotional products can be used to achieve great results.
Remember, clients buy RESULTS – not just products. When working with a prospect or client the first three questions I recommend that you ask are:
- What is the purpose of your promotion?
- What result do you want to achieve?
- Who will be receiving this promotion?
Make it your business to find the perfect product and the right message about that product, and let them work together to bring in the results your clients want. Let me illustrate this with an example of a promotional campaign that I helped to implement, that was easy to do and got the results the client wanted.
One of my favorite promotions featured a coffee mug that I developed for a local medical group. They wanted to build goodwill with their patients and generate more referrals. We decided to send their patients a mug filled with flowers or candy after surgery, with a warm message imprinted on it: YOU WERE A WONDERFUL PATIENT.
As a result of this unique promotion, their patients never forget them or their kind gesture. Had I just put their logo on the mug, it would never have gotten the response that it did – a dramatic increase in phone calls and referrals to the medical group.
Because I took the time to understand my clients’ needs and didn’t just slap a logo on a mug, they got exactly the results they wanted. This, in turn, generated many repeat orders for me. In fact, this promotion drew such a great response, it was mentioned in the local paper, which in turn drew even more attention AND more business to this practice, as well as to my own business, which was prominently mentioned in the story.
You too, can do this with your clients. Always remember to focus on the purpose of the promotion and the results your clients want, find a way to do that with a promotional product and watch your sales soar!
Speaker, Educator and Promo Biz Coach, Rosalie Marcus, teaches promotional products sales professionals how to quickly, easily and profitably grow their sales without the overwhelm. Get a FREE E-Book: 10 Proven Ways to Thrive in Promotional Products Sales at her website www.promobizcoach.com Reach her at Rosalie@promobizcoach.com or 215-572-6766.