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3/9/2015 | Kirby Hasseman, Word of the Week

Kirby Hasseman is the owner of Hasseman Marketing and the author of Delivering Marketing Joy (a book about better promo!). He is dedicated to personal development and building the integrity of the promotional industry. He can be reached at Kirby@hassemanmarketing.com.

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When you're down, good old John Wayne style grit will get you back up.
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If you have customers or followers who understand the purpose behind your organization, they are going to be your most ardent followers.
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In today's society, everyone is a media company... I love the concept.
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