Technology may make some things obsolete and other things quaint; it changes culture. But one thing that hasn’t changed is the desire for photographs. Social media juggernauts like Facebook and Instagram have raised the bar for photos and Apple and Android phones are capable of professional clarity with built-in enhancement features to perfect the final image.
Selling photo frames is easier than one would think at first blush. Consider that people love to be reminded visually of fond memories and of course, grandparents, parents, siblings, kids, pets and BFFs. Looking at photos that inspire warmth and love supports emotional well-being, as well as fosters healthy social interaction.
Paper frames are perfect for events where photos of guests are taken- think convention awards and tradeshow special events. Golf outings, whether corporate or charity, are also perfect. For example, Warwick Publishing provides its Blank Horizontal and Vertical Golf Gatefold Event Folders for 4” x 6” and 5” x 7”. They feature a stock golf green color inside and out.
Inkhead, a national distributor, points out on its website that employee appreciation is always a creative campaign. “No matter the job from recent college graduates just setting out in their field to the 40-plus year company vet who's considering retirement to cleaning crew, band roadies, interns, elderly volunteers, charity workers, and dedicated telecommuters - everyone loves some recognition. It's no wonder that so many offices hold award ceremonies each year, whether it's a not-for-profit, technology upstart or long-established corporation. Award ceremonies are easy, fun ways to celebrate a financial year, a company's birthday or some other office event - but most importantly, they keep up morale, boost team spirit and get everyone galvanized for another year of excellent work.”
Photo frames such as Innovation Line’s clear acrylic entrapment frame has a sleek, modern look, can be screen printed or laser engraved, sized 5 ¾” x 7” (#1411), and its Acrylic Magnetic Frame, (#2262) for a 4” x 6” insert and for a 5” x 7” insert (2107). These are also suitable for the college market, or local boy/girl scout troops, or award-winning medical or legal teams/practices, and vacation spots such as inns, ski lodges, etc.
A multi-tasking corporate gift is Sweda USA’s Clip-It LCD Picture Frame Stand-Up Clock (#CK0101). It features a large digital display with time, date, day, temperature, alarm/snooze, timer and birthday reminder functions. Employees and new client welcome gifts may enjoy receiving the beautiful sleek 4” x 6” Curve Photo Fram (#PF0001) with black plastic easel back, clear plastic window insert. It is offered in five lively colors.
If you have clients that are chains – any type of chain, such as automotive dealers, restaurants, encourage the creation of employee(s) of the month, and have their photos in a logo’ed frame. These can then be taken home by the proud employee.
These can be an easy sell – it’s just a matter of how you frame it!