We’re out there again and loving every minute of it! People who have been cooped up for a couple of months (and in some areas, longer), are enjoying the freedom of being able to stretch, roam, run, lunge, throw, bat, catch, and score.
The saying “you don’t know what you miss until it’s gone” can be a great incentive for sports-type promotions – and any business can get in on it.
Scout your area for local leagues or pick-up games. T-shirts with logos of business sponsors is a great idea for all those who participate. When municipalities or other organizations host celebration days or outdoor fairs, suggest to your client list to create a booth with an on-site sport contest. For example, a three-point shooting contest with a portable basketball hoop. Award the winners with a higher-end item, and the runner up with a mid-range item. And of course, all participants can or should walk away with a promotional pen or magnet just for stopping by.
Local charity runs and walks are also prime for your clients to sponsor. Participants in these events take fitness seriously, and may appreciate a variety of useful items: logoed terry headband or wristband, Koozie® can coolers, Thermo snack tote bag, cooling towel, disposable ponchos (for events held in rain or drizzle), or sunglasses. Suggest sponsoring the first 10 winners who cross the line with a folding chair w/carrying bag, or folding umbrella.
Another idea is linking with a popular sport or sports event, such as Wimbledon or the USA Open. For example, Garrett Specialties offers an imprintable tennis ball stress reliever, tennis ball squeezie top pen, tennis ball drawstring backpack and even chocolate tennis ball mug stuffers. Soccer fans would love a soccer stress ball, soccer spinner ball pen, soccer ball squeezie key ring, or a soccer ball luggage tag. These are all good suggestions for any business that wants to align itself with the sport, a sporting event, or even a local team.
One aspect of any sporting event that will be at the forefront is safety and social distancing. When baseball, softball, and soccer teams begin to play, why not have your clients sponsor the team by giving away protective products? For example, Hit Promotional Products offers a wide line of hand sanitizers and wet wipe packets.
Another fun and practical idea is for a tie-in to local teams is with a sports schedule. Tradenet provides an array of printed team schedules for football, baseball/softball, golf, hockey, and basketball. And the good news is, Tradenet can provide these not only for local leagues but for professional sports teams, too. If your clientele is in a market that is an intense professional sports club hub, pretty much any customer can be sold on these team schedule magnets.
Promotions celebrating sports, and charitable sporting events, will bring communities together and will generate tremendous goodwill for your clients. Score!