It is no secret that in today’s world of promotional product marketing, the right packaging can truly help create a stronger presence for a brand looking to increase its ROI. Perception is everything – from the right logo to catchy color schemes to quality materials – every detail must be considered to maximize the potential of any promotional product. However, for those of us who have been in the distribution game for quite some time, it is important to recognize that there is so much more to take advantage of than ever before. With newer marketing models and better cost effective packaging options, companies have an opportunity to look at the promotional product world in a whole new way.
When it comes to marketing, companies will spend fortunes on designing the appropriate packaging for their products and services, from graphic design, to copywriting and beyond. However, too often brands will miss out on maximizing the effectiveness of a promotional product campaign. While promotional products get the brand messaging across, so much more can be done, giving a far better ROI for the client. Utilizing the spectrum of packaging possibilities is a great way to enhance messaging – specifically by including cross media campaigns, marketing themes, and branding concepts at a very small, additional cost of 10 to 15 percent. Any brand that is willing to go the distance and invest in quality promotional products should also take advantage of the opportunity to package these items in a way that fits with their core messaging and themes, and create serious results.
Having a company's name on a hat, pen, or mug is only scratching the surface. Modernized packaging services can take this type of marketing to the next level by incorporating taglines, websites, and QR codes that tie in to sweepstakes or contests. Having this type of call to action gives consumers a place to investigate a brand further, and discover why it might be a good fit for their lifestyle. Essentially, promotional products can become extremely cheap, effective advertising materials – nicely tied into local, state or national campaigns, resulting in more visitors to the brand’s website, brick and mortar, and social media sites. Potential consumers may even want to give your clients their business simply in hopes of receiving practical and "cool" promotional products.
Quality packaging for your promotional items can give them a sharp, modern look, with incredible graphic appeal, that will not only have consumers remembering your company’s name – they will use these items frequently, thereby infiltrating the consciousness of friends, family, and colleagues.
Let's face it: packaging is all about making a statement. In the promotional product world, it is about making sure that statement is remembered and even passed on.
To step into the deep end of ROI – effective and fully integrated packaging must include going that extra distance by tying promotional items to branding, media campaigns, and marketing tactics. Your client may have a solid business with great staff and a respected program – but are they doing everything they can to make a lasting impression? That could mean all the difference in the world, and it can start with you.
Trevor Gnesin, CEO of the promotional products supplier, Logomark, and Jorg Gray Watches in Tustin, California, is the driving force behind both successful companies. Founded in 1993, Logomark is a premier supplier of personalized gift and promotional products for the North American and global advertising specialty market. The company is a certified member of the Quality Certification Alliance, ensuring standards that deliver the highest levels of product safety. Providing more than 3,000 top-quality products in diverse categories. Logomark features a complete line of products, an easy-to-use mobile app, an award-winning website and is ranked eighth in product searches on the industry’s leading search platform. In 2014, Logomark launched its proprietary marketing software suite, MyLogomark Marketing Hub – a simple intuitive portal allowing promotional product distributors to create custom catalogs, all marketing material, custom packaging and tools to create cross-media marketing campaigns. For more information call 800-789-4438 or visit www.logomark.com.