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How Insomnia Cookies Transformed into a $350 Million Brand

With guest Seth Berkowitz, the co-founder and CEO of Insomnia Cookies.

1/28/2025 | Joelly Goodson, Branding Matters

For more than 20 years, Joelly has been helping businesses build brand awareness with badass merch.

On Jan 1st, 2021 she launched Branding Matters - a podcast she created to help small business owners build brands people care about.

In a world consumed by fierce competition and endless noise, THIS is the podcast that cuts through the clutter, revealing the secrets to success in the game of business.

In each episode Joelly interviews visionaries, game-changers, and industry titans who discuss why branding matters. Today Branding Matters is in the top 1.5% of all podcasts globally.

Joelly is also a professional speaker who delivers valuable content that inspires and educates her audience on how to build badass brands of their own.
And when sheโ€™s not building brands, Joelly volunteers for Gems for Gems - a non-profit that helps victims of domestic abuse get back on their feet.

Last, but most definitely not least, Joelly is the proud mom to 2 amazing young men, who continue to inspire her every single day.

Next up from Branding Matters...

Transforming Trauma into Brand Strength through Vulnerability

With special guest Jenna Quaranta (JQ)
Joelly Goodson

How Levi's Became a Cultural Icon with Tracey Panek

Joelly sits down with Tracey Panek, the historian and archives manager at Levi Strauss & Company.
Joelly Goodson

How To Create a Brand Identity That Stands Out

Joelly sits down with creative force behind G'Day Frank, a branding and design studio based in Australia.
Joelly Goodson
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