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How to Build a Courageous Brand That Stands Out

With special guest Bill Petrie

5/20/2025 | Joelly Goodson, Branding Matters

For more than 20 years, Joelly has been helping businesses build brand awareness with badass merch.

On Jan 1st, 2021 she launched Branding Matters - a podcast she created to help small business owners build brands people care about.

In a world consumed by fierce competition and endless noise, THIS is the podcast that cuts through the clutter, revealing the secrets to success in the game of business.

In each episode Joelly interviews visionaries, game-changers, and industry titans who discuss why branding matters. Today Branding Matters is in the top 1.5% of all podcasts globally.

Joelly is also a professional speaker who delivers valuable content that inspires and educates her audience on how to build badass brands of their own.
And when she’s not building brands, Joelly volunteers for Gems for Gems - a non-profit that helps victims of domestic abuse get back on their feet.

Last, but most definitely not least, Joelly is the proud mom to 2 amazing young men, who continue to inspire her every single day.

Next up from Branding Matters...

How Small Bits of Happiness Can Boost Your Brand

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How to Thrive In an AI Driven World With Mark Schaefer

Mark will show us how audacity—boldness, creativity, and fearless storytelling—can transform the way we approach branding.
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How to Surpass Your Fundraising Goals with Kate Torrance

At SickKids Foundation, Kate leads the charge in driving awareness and raising funds for The Hospital for Sick Children in Toronto.
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