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How to Claim Your White Space with Linda Fanaras

Tips for anyone looking to refine their brand’s identity or carve out new paths in competitive markets.

6/11/2024 | Joelly Goodson, Branding Matters

For more than 20 years, Joelly has been helping businesses build brand awareness with badass merch.

On Jan 1st, 2021 she launched Branding Matters - a podcast she created to help small business owners build brands people care about.

In a world consumed by fierce competition and endless noise, THIS is the podcast that cuts through the clutter, revealing the secrets to success in the game of business.

In each episode Joelly interviews visionaries, game-changers, and industry titans who discuss why branding matters. Today Branding Matters is in the top 1.5% of all podcasts globally.

Joelly is also a professional speaker who delivers valuable content that inspires and educates her audience on how to build badass brands of their own.
And when she’s not building brands, Joelly volunteers for Gems for Gems - a non-profit that helps victims of domestic abuse get back on their feet.

Last, but most definitely not least, Joelly is the proud mom to 2 amazing young men, who continue to inspire her every single day.

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