How to Craft an Irresistible Self-introduction

You’re at a networking event where someone asks what you do. So, how do you answer? If you’re feeling a little tongue-tied right now, don’t stress; here are some proven ways to communicate the benefits of what you do better, faster and easier. 

Focus on Benefits and Results
First, have a memorable self-introduction. Some people refer to this as “your 30-second commercial.” Others call it your elevator speech, because you should be able to share it in the time it takes to go on a short elevator ride. It may also be referred to you as your audio logo. Regardless of what this self-introduction is called the desired response is for the listener to want to learn more.

I know how competitive business is these days. Developing a memorable self-introduction that you feel truly represents you will help you stand out and attract business.

Focusing on the valuable service you provide – and how it will help your prospects – should help you relax when you need to introduce yourself on the phone, at a networking event or in front of a group.

One formula that works well is to use the benefits-oriented introduction. This when you share the benefit(s) of your service before you share your company name and job title. 

Here’s an example when you have a short amount of time.

If you’re looking for a proven, easy and cost-effective way to promote your business that your clients will thank you for, I can help. I have hundreds of ideas that will keep your company name front and center, so that when your prospects or clients have a need for your product or service your company is the first name that comes to mind. My name is______ my company is_________.
If you’re speaking in front of a group, giving out a self-promotion to everyone in the group after your introduction is a great way to be memorable and show that you believe in what you sell.

Put Yourself in Their Shoes
Another way to get your prospects’ attention is to identify a problem they may have that you can easily solve. This introduction works effectively when you have a little more time to introduce yourself.
Here’s an example:
Problem: “These days searching the internet for promotional products can be very time-consuming and hit or miss.”

Solution or Result: The good news is I’m a promotional marketing specialist. I can find the perfect item to promote your product or service, at the right price, faster than you can – and I guarantee quality and on-time delivery.

Who you help: I specialize in working with time-crunched executives and business owners who want to find an easier, faster and proven solution to their promotional marketing needs.

How you do that: I find the perfect promotional item to spotlight your brand and keep your company name and contact information visible. Whether you’re exhibiting at a trade show, thanking your best clients or launching a new product or trying to gain more visibility (or all of the above) I can help. I’m a promotional marketing specialist.

Call to Action: I’d like to offer you a complimentary promotional marketing check-up where I’ll review what you’re currently doing and give you a minimum of three new ideas to promote your business, product or service and increase your visibility. Would next Tuesday work for you?
You may have noticed that I use the term specialist rather than “distributor.” People like to work with specialists, and I believe this is a much more accurate title and explanation for what you do.

Stay in Touch: Your prospects may not have an immediate need. Here’s an easy way to stay on their radar screen. Ask permission to keep in touch by sending free marketing tips and fresh ideas to promote their businesses.

Focusing on your customers’ needs and not what your selling is a proven way to grow your sales.
Outstanding communication skills are one of the hallmarks of successful people in all professions. Communicate your message clearly and in terms your choice clients and prospects will understand and watch your sales soar!