Super Bowl Monday Next Holiday?
While some companies spend almost their entire marketing budget, Heinz is taking a different route – and receiving lots of attention.
Instead of advertising during this year's big game, the company is investing the $5 million-plus it would have spent on an ad and giving its employees the Monday off after the Super Bowl. Using the hashtag #smunday, a campaign to make Super Bowl Monday a national holiday. Heinz may be on to something. Super Bowl Monday as a national holiday sounds like a good idea to many Americans and the hashtag has caught on with more than 5,800 social posts in the past seven days.
Former Sweda Co. President/CEO Back in Driver’s Seat
Sweda announced that former president and CEO, Jim Hagan has returned to lead the company once again. “I am excited to get back to work on moving the organization to the next level of innovation, capabilities and customer experience.” Hagan stated. With over 15 years of industry experience, Jim Hagan’s leadership has been instrumental in Sweda’s success. Partnerships built on trust and a can-do attitude has proven a successful combination for Hagan and Sweda.