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In the News

Source Abroad by Prime Adds 15 New Items, Video; Hasseman Releases Updated Book

2/24/2017 | PromoJournal Staff, Business News

Source Abroad by Prime Adds 15 New Items to Direct Import Line

Source Abroad by Prime, the overseas and custom sourcing division of Prime Line, has added 15 new items to its direct import line and launched a new, fully animated capabilities video.

The new video, entitled Source Abroad by Prime, was produced with distributors and end-buyers in mind. It demonstrates from start to finish the process involved with creating a custom water bottle and explains the custom and overseas sourcing services available from Source Abroad®. “It’s a big story to tell and we felt that a fully animated three-minute video would be far more interesting and entertaining than other formats,” said David Fiderer, Prime’s director of marketing and producer of the video.

“We believe this video will be especially helpful to distributors working with a large company that does overseas programs, is looking for competitive pricing, is able to plan orders in advance, values compliance and is looking for the ideas and creative services we bring to the table,” said Andrew Brodey, VP of Global Sourcing for Source Abroad by Prime.

“Source Abroad® offers distributors tremendous flexibility as it can deliver factory direct pricing on a large order of a stock Prime or Jetline item, or it can modify an existing product or it can create a one-of-a-kind item from scratch,” said Jeff Lederer, CEO of Prime Line. “We also offer price engineering where we use less expensive materials to replicate an existing item in order to meet a specific price point.”

Source Abroad’s direct import line is comprised of hundreds of pre-sourced items that are ready to order. The new items are featured in the 2017 Source Abroad digital catalog.

Hasseman Releases Updated Book

Industry educator, distributor and Identity Marketing columnist Kirby Hasseman announced that he has released an updated version of his popular book, Delivering Marketing Joy: Using Promo To Grow Your Business The Right Way.

“We have updated the cover, look, and feel (of the book) and have added some new material as well,” Hasseman points out. “We have even added an audiobook. I am really excited as I hope this will help it reach a new audience. For those that don’t know, this book is written for the end user… but we have received a lot of feedback saying this is great for those newer to the industry.  

BIC Graphic Receives PPPC Awards

BIC Graphic announced that it received two awards at the PPPC National Convention on February 12, 2017.

The Canada! 150 Years Calendar was awarded a Silver in the Most Creative New Promotional Product category. Mark Wingrove, National Sales & Marketing Manager for Canada, was on hand to receive the award.
Stephanie Bouchez, Inside Sales Canada, was selected as a 2016 PPPC Momentum Award Recipient. The Momentum Award recognizes the industry’s dynamic leaders who are continuously challenging and improving conventional methods, leading the way for the promotional product industry into the future.

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