Promotional Products Work! Week Starts Monday
The third annual Promotional Products Work! Week (PPW!W) begins next week. Sponsored by Promotional Products Association International, PPW!W delivers the message that promotional products work to advertisers, marketers and media buyers.
This year PPW!W 2015 will use social media, online videos, research-driven content, direct marketing, traditional and digital advertising and events to get out the industry's message, according to PPAI. The association is also working with industry sponsors and its partners to create an ongoing stream of content aimed at promotional products and advertising media buyers, in an effort to benefit distributors and suppliers.
For more information, including a tool kit for planning, go to www.PromotionalProductsWork.org.
InnerWorkings Beats 1Q Profit Forecasts
Chicago-based InnerWorkings, a leading distributor, reported a first-quarter net income of $1.1 million on posted revenue of $242.1 million, the AP reported. The company that provides and manages marketing supplies for businesses expects full-year earnings in the range of 25 cents to 27 cents per share.
Apple Watch Study: Do Men and Women 'Think Different' About Wearable Tech?
With the Apple Watch now available to consumers, how do men and women view Apple's first wearable gadget?
The "CrowdFlower Apple Watch Social Data Study" found that, contrary to expectations, the watch actually scored a higher approval rating among women than it did among men.
CrowdFlower — a data enrichment platform that collects, cleans, and labels big data sets — analyzed more than 30,000 individual tweets about the Apple Watch since its launch on April 24. By using people rather than an algorithm to parse their data, their platform enables them to create a more nuanced, emotionally intelligent big picture, according to the company.
At launch, 64% of women expressed positive feelings toward the smart watch, while men are less excited at a 53% overall approval rating, yet men wouldn't stop talking about it. While women who tweeted about the watch were generally more enthusiastic, far fewer women tweeted about it to begin with. 70% of all tweets, whether positive, negative, or neutral, came from men.
This would seem to indicate that the watch has a significant untapped market of female potential buyers, but missed the mark somehow. A recent study by the NPD group determined that 58% of potential buyers of wearable tech are women.
In response to this data, Apple execs clearly chose to target women in the majority of their advertising. Recently, the Apple Watch graced the covers of Self and Vogue China, and US Vogue devoted 12 pages of print ads to the gadget.