Sweda Hires Marshall as President
Sweda Company, LLC has hired Kenneth "KB" Marshall as its new president and CEO, effective June 8. He will replace Jim Hagan in the role. Hagan will now serve as Sweda's chairman of the board. Marshall comes to Sweda from Oriental Trading Company, where he was vice president of merchandising.
Identity Poll: Respondents Split on Social Media's Impact on Sales
A new poll by Identity Marketing indicated that about one-half of the respondents believe that their social media presence has has a positive impact on their sales. The largest percentage of respondents (38.8 percent) said social media has made a small impact on sales while 12.3 percent said it had a moderate impact and 4.9 percent said it had a big impact.
On the flip side, a surprising 27% of those responding said they do not use social media while 22.1 said they use social media but it has not impacted their sales.
Technologo Added to Customer Focus Brand Family
Continuing the re-brand of its technology tools, Customerfocus.com has added Technologo, a leading provider of Virtual Samples, to its brand family under a new division called Customer Focus - Interactive Imaging. Artworktool, an HTML5 online designer with print-ready output, also joins Technologo as part of the new division.
The finance and operational leadership moves to the Customer Focus UK base, with further investment being made at the North American sales office based in Philadelphia, led by VP sales and marketing Chris Glowacki.