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In the News

Brand Alliance, A Brand Announce Merger

7/31/2015 | PromoJournal Staff, Business News

Brand Alliance, A Brand Announce Merger

Charlotte, NC-based A Brand and Toronto, Canada-based BrandAlliance announced they have entered into a merger agreement, creating a company with a combined $90 million in sales. 

The two companies began working together in 2012 in a strategic alliance that designed to create a unified North American presence and the merger represents the next step.

"This merger will maximize the benefit of our partnership with not only our clients but our valued suppliers as well," said Marc Roy, former CEO of BrandAlliance, is now executive chairman of A Brand Company. "We are now positioned for growth not only in North America, but globally, over the long term. As we grow, we will be able to provide new and unique solutions to our clients."

"From A Brand Company’s side, we are extremely excited about the merger," said Fred Parker, president and CEO of A Brand Company. “BrandAlliance is well known for having a smart, consistent and nimble business approach. Unsurprisingly, these characteristics have made them a force in the Canadian promotional space. From the onset, both companies were keenly aware of the coming shifts to the global marketplace. Large organizations are now viewing North America as a single, seamless spend. We have positioned ourselves ahead of this trend, and this merger is a byproduct of that collective foresight.”

"From A Brand Company's side, we are extremely excited about the merger," said Fred Parker. "BrandAlliance is well known for having a smart, consistent and nimble business approach. Unsurprisingly, these characteristics have made them a force in the Canadian promotional space. From the onset, both companies were keenly aware of the coming shifts to the global marketplace. Large organizations are now viewing North America as a single, seamless spend. We have positioned ourselves ahead of this trend, and this merger is a byproduct of that collective foresight."

Gildan Updates Corporate Social Responsibility Website

Gildan Activewear announced that it has released the 2014 update of the Company's Corporate Social Responsibility (CSR) website, genuinegildan.com, following the GRI-G4 guidelines. Included in the update are the Company's CSR achievements for 2014 and progress for each one of its targets.

Throughout the year, the Company has continued to develop and implement industry-leading practices with respect to working conditions, environmental footprint, community support, and responsibly-made product offerings. "Gildan's CSR programs and initiatives are central to the Company's overall business strategy," said Glenn Chamandy, president and Chief Executive Officer. "We remain committed to investing in our vertical integration and the implementation of best-in-class practices across the whole organization. Our growth and continued success rely upon driving continuous improvements in our operations and empowering our employees."



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