Hasseman Authors New Book: 'Fan of Happy'
Kirby Hasseman, Identity Marketing columnist and owner of Hasseman Marketing, has released a new book called “Fan of Happy, Life Lessons for my daughters…and yours.” The new book, which is available now on Amazon, is filled with life lessons he compiled for his daughters.
“We all have lessons we want to pass on to our kids,” says Hasseman. “But they are not always interested in hearing them. So I started writing them down. As I started looking at the list, I thought that this might be of interest to most people.”
Created from the perspective of a father to his teenage daughters, “A Fan of Happy” is a book that you will want to read and share with everyone in your life… or even at your company. It’s personal development for any time of our life.
“I am really excited to share these ideas with my daughters. But I will also share this book with my employees, sales team members, and customers. My hope is that is provides value to all of them,” says Hasseman.
Available in paperback and eBook, this is Hasseman's fourth book. For more information about the book or to order click Fan of Happy!
His previous book, “Delivering Marketing Joy” is about how to use promotional products better in business. It is available for sale on Amazon in both a paperback and Kindle edition at http://www.amazon.com/dp/B00J4JRHQ8.
Vantage Hires Ben Roberson as a Regional Sales Representative
Vantage Apparel has hired Ben Roberson as the newest addition to its sales force. Roberson joins Vantage with an impressive background in promotional sales having worked as both a distributor and supplier sales representative, most recently as a multi-line rep in the Southeast. Ben will be overseeing the Carolinas, Tennessee, and western and southern Virginia territories for Vantage. He can be reached at 732-850-8965 or benr@vantageapparel.com.
FOL Collects Food for Needy
Employees at Fruit of the Loom have collected nearly 30,000 canned goods and box foods through the “Feed the Need” food drive.
Helping to bolster the drive, Fruit of the Loom has competitions between departments, along with other incentives. Even though the employees brought in cans, they were also welcome to make donations, which the company then used to purchase even more canned goods.
Natalie Tracy, the community relations specialist for Fruit of the Loom was present for the drop off at the Salvation Army on Main Street. She said they strive to collect as much as possible and hope to collect more and more each year.
"Feed the need is just really important and it is something that we stand behind here in the community and hope that we can continue to match this amount or more each year," says Tracy. Since the Feed the Need drive started in 2009, Fruit of the Loom and United Way have collected more than 300,000 cans and boxes of food.
Consumer Confidence Dips
Confidence in the economy declined slightly in April, according to The University of Michigan’s sentiment index, which fell to 89.0 from 91.0. Economists had expected a 90.0 reading. The index is now 7.2 percent lower than its level a year ago. Survey director Richard Curtin said the presidential campaign could be responsible for the negative outlook. “The size of the decline, while troublesome, is still far short of indicating an impending recession,” he wrote.