3 One-sentence Word of Mouth Wonders
Short is sweet when it comes to word of mouth topics. Why? Because word of mouth is lazy. To get people to talk about your stuff, don’t ask them to remember long messages and don’t make them explain something complicated. Instead, give them something portable — something they can say in one sentence.
Here are some simple word of mouth topics to inspire you:
1. “They put everything on a donut.”
2. “They hand it to you upside down.”
3. “Their employees are amazing.”
They put everything on a donut.
Gourdough’s in Austin is famous for one thing: They put everything on a donut — yes, even
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4 Things Salespeople do That Customers Loathe
As a sales leader and a life long sales guy, I’m prolly the worst person in the world a salesperson can sell to. I can’t help myself, but I critique everything the salesperson does. If a kid comes to my door selling something for his high achool, she gets my money AND some tips on how to do it better, cause their approach sucks and I want the kid to sell more.
Yup, I’m that guy. I’m a pain in the ass to sell to. You’d better have your game on when selling to me. With that said, I may be a pain in the ass but I’m not an asshole and a sales person can always count on a little free advice on how they can up their game.
A salesperson plays the defining role in the buying experience, and if they screw it up, they can screw up the sale. The fastest way to screw up the sale is to forget it’s not about you. Selling isn’t about you, your quota, your commission check or making your sales manager proud. Sales are about delivering game changing solutions to your customers and clients, and if you can’t do that, you’re not selling.
It’s because of this that customers and buyers hate when salespeople do these four things. It drives them up the wall. So if you do them STOP!
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