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Passion as a Core Value:

Igniting Excellence and Driving Performance

11/17/2023 | Paul Kiewiet, Pursuit of Purpose

Passion as a Core Value: Igniting Excellence and Driving Performance

In this month’s exploration of core values, we look at one that can really set you up for success and new levels of achievement. It’s one that we should never put a lid on or try to hold down. Passion is a powerful and often underestimated core value that can have a profound impact on personal and professional success. It is the fuel that drives us to pursue our dreams, overcome challenges, and achieve greatness. When passion is embraced as a core value, it can transform not only individual lives but also organizations and entire communities.

What Does Passion Look Like?

Passion manifests itself in various ways, but at its core, it is a relentless and unwavering commitment to a particular pursuit or goal. It is the internal fire that burns brightly, motivating us to put in the extra effort and invest the necessary time and energy to excel in our chosen endeavors. Passion makes us lose track of time. It makes work NOT feel like work. 

Here are some common characteristics that embody what passion looks like:

  • Intrinsic Motivation: Passionate individuals are intrinsically motivated. They are not solely driven by external rewards or recognition. Instead, they find joy and satisfaction in the process of their work or the pursuit of their interests.
  • Resilience: Passion fuels resilience. When obstacles and setbacks arise, passionate people are more likely to persist and overcome challenges. They view setbacks as opportunities for growth rather than insurmountable roadblocks.
  • Continuous Learning: Passion fosters a thirst for knowledge and self-improvement. Those driven by passion seek to learn and grow in their chosen field, continually striving to expand their expertise. It’s why you often see lots of letters (CAS, MAS, MASI etc) behind the names of passionate people.
  • Commitment: Passionate individuals are deeply committed to their goals. They invest time, energy, and resources to achieve their objectives, often going above and beyond what is expected.
  • Emotional Connection: Passion often involves a deep emotional connection to one's work or interests. This emotional attachment provides the necessary drive to weather difficult times and keep moving forward.

The Impact of Passion on Performance

Passion has a profound and positive impact on performance, influencing both personal and professional success in significant ways:

  • Enhanced Productivity: When you are passionate about what you do, you are naturally more productive. You are willing to put in extra effort, work longer hours, and maintain a high level of focus and dedication.
  • Innovation: Passion drives innovation. Passionate individuals are more likely to think creatively and come up with novel solutions to problems. This can be a game-changer in a competitive world.
  • Resilience in the Face of Adversity: Passion acts as a buffer against adversity. Passionate people are more resilient and better equipped to bounce back from failures, setbacks, and rejection.
  • High Job Satisfaction: In the workplace, employees who are passionate about their work tend to be more satisfied, engaged, and committed. This leads to higher job retention rates and a positive work culture.
  • Leadership and Influence: Passionate individuals often make inspiring leaders. Their enthusiasm is contagious, and they can motivate and inspire others to excel, creating a high-performance culture.

The Benefits of Passion as a Core Value

Embracing passion as a core value can yield a multitude of benefits, both personally and professionally:

  • Fulfillment: Passionate individuals experience a profound sense of fulfillment and purpose in their lives. They wake up each day excited to tackle new challenges and make a meaningful impact.
  • Continuous Growth: Passion fosters a commitment to personal and professional growth. This leads to a deeper understanding of one's field and the development of valuable skills.
  • Overcoming Obstacles: Passion provides the resilience and determination necessary to overcome obstacles and achieve long-term goals, even in the face of adversity.
  • Inspirational Leadership: Passionate leaders can inspire and motivate their teams to excel, creating a positive and high-achieving work environment.
  • Innovation and Excellence: Organizations that value and encourage passion benefit from the innovation and excellence it brings to the table, staying competitive in the market.

Passion is not just an emotion or a fleeting interest; it is a core value that can transform lives and organizations. When passion is harnessed and cultivated, it leads to enhanced performance, resilience, and innovation. It fosters a deep sense of fulfillment and purpose, driving individuals and teams to achieve their full potential. By recognizing and embracing passion as a core value, we can unlock our true potential and make a lasting impact on the world.

Our industry is full of passionate people who love what they’re doing and do it well. They volunteer, they work to make the industry and our associations a better place.

Paul Kiewiet MAS+ is an industry speaker, writer, consultant and coach. He serves as the executive director of MiPPA. Kiewiet was inducted into the PPAI Hall of Fame and the MiPPA Hall of Fame. He served as Chairman of PPAI in 2007. A former distributor, he founded Promotion Concepts, Inc in 1982 and worked with some of America’s most valuable brands including Coca-Cola, Kelloggs, and Whirlpool.
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