We’ve all heard the “why” of storytelling, it’s been discussed numerous times by my fellow PromoJournal Contributors, but rarely does someone share the “how”.
I was scrolling through TikTok the other day and among my endless feed of gardening, DIY, and cooking, a marketing creator I follow popped up. He shared, what I thought, a genius method of storytelling.
Nico (Brand Strategist) shared how you can take the structure of a movie (Pixar movies in this case) and use it to tell your story. Here's the basic structure of a Pixar movie and how it can work for selling / marketing.
Now that I know what the key structure points are, I can fill them in with what I'm trying to sell / market.
Once the structure is filled out, I can come up with a rough story to help advertise this marketing tool for Distributors.
If you’re a small distributor and need help marketing, try PromoPlus from PromoCorner! Our all inclusive solution allows you to brand Supplier flyers and digital catalogs, create catalogs of your own by pulling products from our digital catalog database, create custom emails featuring flyers, articles, and videos that can be automated, and get yourself on the map with findapc.com so end users can connect and grow your business.
I can then take my very rough draft into ChatGPT and ask it to rewrite what I have. This results in a refined story that will entice the targeted audience (the customer we defined in the structure).
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The next time you’re tasked with creating a product or company story, try the Pixar method to help you structure your key points.
Jessica is the Art Director at PromoCorner and has been in the promotional products industry since 2010. With a degree in Graphic Design, she has been working in Marketing since 2006 creating advertising of all sizes; from social posts to billboards. Jessica shares her passion for design in her monthly blog, Designer Patch. She can be reached at
jessica@promocorner.com.