Without realizing it, many of us do battle with an enemy every day – an enemy that keeps us from achieving our goals, prevents us from climbing the ladder of success, or simply taking actions that we know are necessary to foster business growth. This enemy lies deep within each of us and it’s critical that we know and understand who this enemy is:
- The enemy of great is good
- The enemy of action is contemplation
- The enemy of innovation is routine
- The enemy of accomplishment is complacency
- The enemy of creativity is conformity
- The enemy of success is fear
When you know your inner adversary, you can take steps to vanquish it. However, if you don’t take the time to truly understand the enemy within that stops you from achieving your dreams, you will continue to tread water in a sea of mediocrity.
Bill is president of PromoCorner, the leading digital marketing service provider to the promotional products industry, and has over 17 years working in executive leadership positions at leading promotional products distributorships. A featured speaker at numerous industry events, a serial creator of content marketing, president of the Promotional Products Association of the Mid-South (PPAMS), vice president of the Regional Association Council (RAC) board, and PromoKitchen chef, Bill has extensive experience coaching sales teams, creating successful marketing campaigns, and developing branding that resonates with a target audience. He can be reached at bill@PromoCorner.com.