Top Industry Social Site: Facebook
The latest poll by Identity Marketing indicates that Facebook is by far the most popular social media site used by members of the promotional product industry.
When asked, "On what social platform are we MOST likely to find you?," 57 percent of the respondents said it would be on Facebook. It was favored by more than twice as many respondents as LinkedIn (26 percent). Next was Twitter at 4.7 percent, followed by CommonSKU and GooglePlus, each at about one percent. About 11 percent of the respondents said they do not use social media at all.