How has it been four years since I started this blog?! (I hope you’ve found it informative.) Per my usual anniversary article, here is a recap of topics I’ve covered in the past 12 months.
To kick things off, here’s an article I wrote in honor of PromoCorner’s 25th birthday, From Dial-Up To AI Revolution, that highlights the technological advancements from 1999 to 2024.
DESIGN & MARKETING
Do More With Your Imprint Area
Is your client maximizing their message with an imprint area? You can help them creatively utilize the allotted space by encouraging the addition of elements like contact information, themed art, or even alternative imprint locations to elevate their brand’s visibility.
8 Design Trends for 2024
Have you noticed any of these trends in 2024; the continued rise of artificial intelligence, the integration of 3D and immersive design, and a shift towards maximalism with bold colors and dynamic typography?
Buzzwords…
Do you or someone you know have a tendency to use buzzwords? Take note, though they may seem to sound impressive, they often lack meaningful content, which can lead to miscommunication, especially in corporate settings.
Take Better Photos With Your Phone
If you’re taking product photos with your phone, you’ll want to check out this interview with a photographer. She emphasizes the importance of natural light, clean backgrounds, varied angles, and provides an editing app suggestion.
How To Improve Your Marketing
Are you looking to level up your marketing? This article provides five easy ways that encourage a more focused and strategic approach to your future marketing efforts.
What’s Happened To Concert Tees?
I had fun with this article from a Graphic Designer and concert goer standpoint noticing a trend toward uninspired, basic designs that lack creativity and artistic flair. Take note, there are some good tips for any type of merch, not just the music industry.
Unlock Customers With The Power Of A Strong Brand!
What’s necessary for effective branding? This article dives into the fundamentals of branding with the necessary steps needed to connect with customers.
You’re Losing Clients With Your Marketing
Are you really marketing your company the best way?
An Essential Guide To File Types
If you interact in any way with client art then this is a must read. Learn what is and what isn’t vector art plus the various other types of files available and their components.
SOCIAL MEDIA
2024 Social Media Trends
What was your favorite social media trend of 2024? Was it the shift to longer format videos? Perhaps a certain platform’s photo dumps or what LinkedIn is focusing on?
3 Steps To Get Your Social Posts Seen
Have you ever thought about the importance of integrating keywords and SEO strategies into social media marketing? Check out this step-by-step approach for optimizing your social media profiles.
If you want to dive even further into Marketing, Graphic Design, and Social Media, check out the recaps of my past three years of writing Designer Patch;
Marketing, Social Media, and Artificial Intelligence (2023),
Easy Ways To Improve Your Marketing (2022), and
7 Design Tips To Better Market Yourself (2021).
Jessica is the Art Director at PromoCorner and has been in the promotional products industry since 2010. With a degree in Graphic Design, she has been working in Marketing since 2006 creating advertising of all sizes; from social posts to billboards. Jessica shares her passion for design in her monthly blog, Designer Patch. She can be reached at
jessica@promocorner.com.