While it’s clear that 2020 will elicit eye-rolls from most everyone that was alive for the year that was, there were a few silver linings to be found in what was otherwise a too awful to forget trip around the sun.
The pandemic and the resulting Shelter in Place orders that followed shifted our work hours away from the office and onto our couches and dining room tables – what it DIDN’T do was require that the couch or table be at your house, and even if you were at home, your physical proximity to the office has become an afterthought in the decision-making process for many.
The result? An exodus from the crowded, expensive population centers that had become impossibly difficult to financially justify and a move to wide-open spaces, places where the newly liberated could spread out, safely. Faced a year-long opportunity to explore, many brave souls packed their MacBooks and hit the road, taking time to appreciate all that these United States have to offer. Seemingly, the only real requirement for work these days is a reliable internet signal (and Zoom, and a really good coffee-maker)
The pandemic forced business leaders to accept a set of new realities, realities that include a potentially permanent shift in the way work gets accomplished. While these same leaders grapple with the nuances of establishing and reinforcing company values in a distributed work environment, employees have scattered to the edges of the country in search of meaning beyond what traditionally had defined job satisfaction.
This distributed workforce environment is a genie that will be difficult to get back in the bottle and the ramifications for those of us tasked with helping clients solve problems must work to create new strategies to assist those clients in extending their culture to their employees addresses. By embracing this development, we give ourselves the chance to study how this shift is affecting employee performance, company profitability and even the marketplace opportunity available to OUR clients in their areas of specialty. We should have a unique opportunity to be of help if we quickly get up to speed on this dramatic shift.
By adopting a first-mover position in reaction to these developments, we are standing at the precipice of an industry inflection point. The products we sell have the capability of communicating those cultural nuances and our price points (and shipping friendliness) lends credence to the efficacy of promo in this application. Learn how promo makes employees feel connected and use that as a winning strategy.
Roger has spent 20+ years making complex concepts more understandable for both buyers and sellers alike, and has devoted the majority of his recent career to injecting purpose via philanthropy to his sales and marketing efforts. He’s intent on making the world a better place and his nirvana exists at the intersection of Mission, Passion, Profession and Vocation. He loves the outdoors and seeks memorable experiences whenever possible. Contact Roger at roger@socialgoodpromotions.com or 810-986-5369.