2018’s arrival on a Monday only delayed the inevitable for one day of amazing College Football.
So, here we all are. If the title of this piece compelled you to continue reading, I reckon it’s because at least SOME small part of you would like for that sentence to be as true for you as I intend it to be for me.
2017 has a firm grip on its’ current spot as Best. Year. Ever. – but, that one happened somewhat by happenstance. If you’ve been reading and listening along at home, I shared much of what transpired in one way or another along the way. It’s been a transformational learning experience, and I arrive here at the threshold of the New Year with two very specific objectives in mind:
1. Deliver MORE GOOD into the world by bringing people together and making memorable experiences for everyone, every time.
2. Be intentional about making each next year The Best. Year. Ever.
A big part of what 2017 taught me was the inextricable link between these two objectives. I had no idea I would arrive at this destination when the year began, but it’s BECAUSE I arrived here that makes me that much more determined to make this Year a success by concentrating specifically on this desired outcome.
Given how motivating this realization has been, I’ve pursued a specific way to kick off this Best. Year. Ever. In a manner consistent with my objectives, and it’s time to share with everyone how we intend to get started.
Over the course of the last few months, we’ve been giving out a number of branded OtterBox phone cases to distributors in the promotional products industry. It’s given us great joy to see the responses we’ve gotten from those on the receiving end of the product, (pictures of recipients and their cases) and their reaction led us to realization of just HOW valuable an imprint area the back of a phone really is. Think of it this way:
1. How often do you “make sure I didn’t lose my phone” every day?
2. If you’re interacting with your phone as often as research suggests, what OTHER product provides as great a cost per impression?
3. When you’re using your phone, where is the back of the phone case most often pointed? How many OTHER eyes are seeing that same logo on your phone?
The “Phone Case is the Next T-Shirt” campaign has proven successful enough that we’ve decided to take things next level.
As we charge out of the gates in 2018, we want to see distributors take advantage of this type of self-promotion, but we also want to make sure we’re adding the Deliver More Good part of the equation in the process.
Knowing that, we’re throwing down the gauntlet. If you’re attending PPAI EXPO next week, please come and visit us in Booth 863 in the Brand Pavilion. Visit us so we might describe what we’re up to in person. If you’re not attending Expo (why?), be on the lookout for announcements from Branded Logistics with respect to brand-new ways of approaching end-buyers. We’ve hatched a program we’re VERY proud of, and we’re looking for a special group of distributors interested in making a difference in the communities in which they live and work to serve as our partners in delivering this message to the market.
Additionally, we’ve scheduled a meeting during EXPO to discuss expanding the program to other suppliers in the industry, in an attempt to bring to life the creation of an over-arching program meant to promote Social Good within our Industry. As discussions evolve, I’ll share more via Social Media and the places where you might ordinarily encounter me, as in this monthly blog here at PromoCorner, my blog at rogerwburnett.com, my Podcast So, You're in Sales? and on the Branded Logistics Facebook page & Twitter accounts.
If you’d like to get a little more backstory, here’s the podcast I did with my very good friend Danny Rosin that really got the ball rolling in earnest. I look forward to sharing with all of you the developments as they unravel.
2018 = Best. Year. Ever.
Roger has spent 20+ years making complex concepts more understandable for both buyers and sellers alike, and has devoted the majority of his recent career to writing and executing sales and marketing plans for early and mid-stage businesses. He is a student of organizational behavior and the disciplines successful selling organizations use to achieve the greatest reach, even in instances of scarce resources. He loves the outdoors and seeks memorable experiences whenever possible. Contact Roger at roger@branded-logistics.com or 810-986-5369