In the News

Identity Marketing Poll: eMail Broadcasts Top Influencers

Almost 40 percent of those responding to an Identity Marketing poll said email broadcasts were the leading type of advertising that affected their purchasing decisions. Surprisingly, despite a strong reliance on industry sourcing engines to "find" products, "pay for placement ads" within the sourcing engines received no votes.

Print ads (which included digital ads), ranked second at 24.3 percent, followed by direct mail at 13.5 percent. Next was "social media" at 9.7 percent.

WI Better Business Bureau Presents Ethics Award to 4imprint
The Better Business Bureau of Wisconsin Foundation, Inc., last week recognized 4imprint for its business ethics and integrity. At the Wisconsin Torch Awards for Ethics, 4imprint was named runner-up among companies with more than 501 employees, tying with Thrivent Financial. Harley-Davidson Motor Company® won the Wisconsin Torch Award for Ethics in the large employer category.

"The Torch Awards celebrate businesses and charities in our community that exemplify ethics in the marketplace," said Ran Hoth, president and CEO of the Better Business Bureau Serving Wisconsin. "It is our pleasure to highlight these inspiring companies, all of whom put a high priority on ethics and integrity with their customers, their employees, their vendors, and their donors."

Fruit of the Loom Among 'Most Reputable' Companies
The Reputation Institute again named Amazon as the nation's most reputable company for the second straight year. It was followed by Kellogg's, Lego and Fruit of the Loom.

The Reputation Institute's RepTrak® survey ranked the top 100 reputable companies based on 23,750 consumer respondents and 57,746 ratings. The survey measures the public's perception of companies based on innovation, leadership, governance, citizenship, workplace, performance, and products/services.

One notable company missing from this year's list is Apple, which dropped from 57th in 2014 to 187th this year.

Bodek and Rhodes Introduces the Second Edition of BRANDS: The Fashion Issue

Apparel supplier Bodek and Rhodes announced the release of the second issue of BRANDS, its quarterly magalog that showcases curated collections of the hottest apparel products. The new edition focuses on fashion, spotlighting today's hottest styles, colors and trends.

"The flavor of the new edition of BRANDS was inspired by the casual fashions that we see all around us," said Mike Rhodes, president. "Our products in this magalog are the hottest styles that consumers are actually wearing in their everyday lives."

In addition to product information and photography, each edition of BRANDS includes insider tips and informative content to help support customers' promotional programs. Each issue is printed in limited quantities and made available in an easy-to-share digital format. For more information visit www.bodekandrhodes.com.