Prime Line Launches #Whats Trending Now
Prime Line has launched its first ongoing trends report, #WhatsTrendingNow, featuring topical stories on industry and business trends along with a blog. The first issue can be viewed here http://bit.ly/24OpSiP.
The inaugural issue of the quarterly report includes stories on politics, active living and travel, plus a blog, “Using Technology For A Good Cause.” The summer issue is expected to include trend stories on education, football and breast cancer awareness. “We created #WhatsTrendingNow to provide distributors with unique insights to help them sell popular seasonal markets,” said David Fiderer, director of marketing. The report includes entirely original content derived from research provided by ProMark, a division of Promo Marketing and NAPCO Media, the agency Prime has partnered with for this venture.
Prime Line released the report across all of Prime’s and Jetline’s social media pages including Facebook, Twitter, LinkedIn, Commonsku, and Instagram. “The reaction was immediate and overwhelmingly positive,” said Fiderer. “Distributors shared and reposted our content to their personal and company pages, which is the result we hope for with social media.
Delta Apparel Closing NC Plant
Delta Apparel Co. announced it is closing its textile manufacturing facility in Maiden, NC as part of a new cost-cutting initiative. The apparel design and marketing company said it will transition production from the Maiden facility to its facility in Honduras. The closing will cut 160 jobs.
The company will invest $7 million to expand its overseas operations.“While conditions in the retail apparel marketplace have shown little improvement, we have made significant progress both financially and operationally,” said chief executive Robert Humphreys. “Delta Apparel is now more streamlined and focused on areas that offer the greatest potential for profitable growth.” Delta's stock has soared 42 percent year to date through May 11.