Interview With A Marketer

I sat down with Halle Moore, Marketing Assistant at PromoCorner and a recent graduate from Umass Boston to discuss some principles of Marketing. Graduating with a Bachelor of Science in Management and a concentration in Marketing, Halle studied the dynamics of various marketing types, how to interpret and utilize marketing data, and how to determine which type of marketing is best for assorted demographics.

With the variations of marketing you studied, which one(s) would you say our industry can benefit from the most?

For our industry, I think all things digital is a huge benefit. People are on their phones and computer all day long and having access to market to people directly on those things is huge.

Analytics are huge, but a lot of people don't know what to focus in on. Once upon a time what we looked at is now classified as vanity metrics. What do you consider to be the most important piece of data that should be collected and analyzed from a marketing campaign?

The most important thing to consider when running a marketing campaign is why are you doing it. You should have a goal in mind and implement things that will help you achieve that goal.

As we all know, content is king and social media is leading the way. What are the top 3 tips you can share to help people best position their brand in an oversaturated world of content?

1. Put out content that you would want to watch or learn more about. If you aren’t interested in what you're doing neither will your audience. 

2. Don’t be afraid to try a different approach, not all pieces of content will work out or be a hit but you can learn from where they went wrong. 

3. Be unique and relevant with your content. Just because everyone is doing something doesn’t mean you need to but if you believe you can do it in a fresh way, go for it.

What is the top mistake you’ve seen made time and again in Marketing and how do you suggest it be fixed?

Not having clear goals in place. You really want to know why and what you're marketing. Sitting down with your team and coming up with a clear game plan will not only help any current marketing campaigns but also future ones.

I started in the Promotional Products Industry in 2010, right when the usage of Social Media for business began - at least in our industry. I lucked out to be working with Dana Zezzo at the time because he saw the tremendous value of this new way of marketing (#GetSocial) and how it acted as an extra touchpoint with customers and a way to stay top of mind. Fast forward 12 years later and marketing on social media has become the norm. What are some best practices you were taught to leverage social media for brand marketing?

Finding the perfect balance of how much you should be posting. You don't want to overwhelm your follower's feed, but you want to make sure you're posting enough to keep high engagement and not let people forget about you.

How do you think the digital marketing landscape will change in the next few years?

I believe we will see a pretty big change in digital marketing in the next few years. Technology is changing faster than ever and with that, new marketing approaches will be created to fill this new technology. 

Before you dive headfirst into your 2022 marketing make sure you set up clear goals, create relevant content, and take advantage of the numerous opportunities with digital marketing.