Recently, I wrote a blog sharing that PromoCorner would be undertaking a rebranding in order to reshape our narrative to the promotional products industry. In that blog, I stated that “for PromoCorner, this narrative goes far beyond updating our logo and website, although those are the most outwardly visible components.” Today, along with the entire PromoCorner team, I’m thrilled to share the new logo and website with you.
Logo
As we all know, a logo is merely the representation of the brand and not the brand itself. Even so, it’s a critical component of an organization’s brand identity as it’s the most obvious manifestation of the brand it depicts. When, as a team, we began to look at the PromoCorner logo, our goal was to do more than simply update the font and colors; we needed the logo to truly communicate who we are: the leading digital marketing services provider to the promotional products industry. Additionally, we needed to add a tagline to further underscore the value we provide to our clients as we help them market their identity. The result shows not only who we are today, but who we strive to be moving forward.
Website
Today, we also launch our brand-new website that is designed to be cleaner, user-friendly, and provide more value to both our clients and the industry at large. Here is a quick breakdown of the website and the new sections:
• PromoOffers – A digital library of supplier flyers that is searchable by both supplier name and product category. Additionally, distributors can either click on the flyer to get a closer look or simply click the “1-Click-Request” button that appears when your mouse hovers over a flyer to request more information from the supplier.
• PromoCatalogs – An online repository of supplier catalogs searchable by supplier name. Each catalog can be personalized and even embedded in a website. Once you click on a catalog, you can zoom in, order a sample, request a quote, share it, and even download it. Or, if you prefer, simply leaf through it like you would a traditional printed catalog.
• PromoSource – We are proud to partner with our friends at DistributorCentral to provide the industry’s most robust product search engine featuring a seemingly limitless number of suppliers and merchandise.
• PromoJournal – Dedicated to the education and development of promotional products professionals, PromoJournal is where you will find blogs, podcasts, videos, and other educational media to help you grow your business. PromoJournal features new content published every weekday from industry thought leaders like Kirby Hasseman, Cliff Quicksell, Roger Burnett, Jeff Jacobs, Sam Kabert, Mike Schenker, and many more. Updated every weekday, PromoJournal is the preeminent education corner of the industry.
• PromoTools – With robust marketing solutions for both suppliers and distributors, PromoTools is a one-stop shop to help you market your identity. PromoTools offers email broadcasting services, content marketing advertising, digital catalog creation, banner advertising, and much more to reach and engage your target audience.
• About Us – One thing we all felt was lacking in the previous website was the PromoCorner story. In this section, you can see our core values, better understand what we do, and, most importantly, get to know the people who make PromoCorner the leader in digital marketing for the promotional products industry.
We hope you’ll agree that the both the logo and website now better communicates our brand narrative. Furthermore, we are confident that these changes not only reflect what PromoCorner is today, but what we aspire to be as we continue to introduce new products and vehicles to help our clients market their identity.
Today, it’s time for PromoCorner to market our identity.
Bill is president of PromoCorner, the leading digital marketing service provider to the promotional products industry, and has over 17 years working in executive leadership positions at leading promotional products distributorships. In 2014, he launched brandivate – the first executive outsourcing company solely focused on helping small and medium sized-promotional products enterprises responsibly grow their business. A featured speaker at numerous industry events, a serial creator of content marketing, president of the Promotional Products Association of the Mid-South (PPAMS), and PromoKitchen chef, Bill has extensive experience coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and developing winning RFP responses, and presenting winning promotional products solutions to Fortune 500 clients. He can be reached at bill@PromoCorner.com.