PCNA Launches New Digital Sales Tool
Polyconcept North America has launched the Design Lab, a new online sales tool that helps promotional products distributors share ideas with customers. The Design Lab gives distributors the ability to quickly and easily create product virtuals, allowing customers to see how their logos might look on items ranging from drinkware and coolers to bags and portable chargers.
The key feature of the Design Lab is its simplicity, according to the company. In just a few easy steps, distributors can apply a customer's artwork to dozens of products from Leed's, Bullet and Trimark Powered By Leed's, providing a visual representation that can be used to move projects forward.
"With the Design Lab, our goal is to help distributors by providing an effective sales tool that saves them time," said PCNA President David Nicholson. "And that's consistent with our overall philosophy, which is to make PCNA the sole destination for the industry's best hard goods and apparel, and then to do everything we can to help our distributors sell it."
To begin using the Design Lab, distributors can log in to pcna.com and click the Design Lab tab at the top.
ASI Show Announces New Event Format For California And New York In 2016
ASI Show today announced it will debut three-day hybrid events called Engage West and Engage East in 2016 to better engage suppliers and distributors doing business together in the promotional products industry.
Engage West is March 14-16 in Anaheim, CA and Engage East is May 9-11 in New York, NY. The new events replace the ASI Shows traditionally held in those states.
"I'm thrilled ASI Show can add another valuable opportunity for suppliers and distributors to connect through our full suite of events,â said Rita Ugianskis-Fishman, vice president and general manager of ASI Show. "Our intimate ASI Roadshows support relationships in local sales regions, our national ASI Show convention center events provide access to a large, diverse audience and our fASIlitate hosted buyer events are targeted to million-dollar producers. The new Engage event draws from the best of all our shows while offering more personal opportunities to meet and do business together."
The new event includes two days of meetings between 75 suppliers and 200 invited and pre-screened distributors who personally sell $300,000 or more of promotional products annually.
InkSoft Named Fastest-Growing Company in New Mexico For Second Consecutive Year
InkSoft has topped the list of fastest-growing companies (under $10 million in revenue) in New Mexico. The "Flying 40" list is compiled by Technology Ventures Corp., and is sponsored in part by KPMG, one of the largest companies in the world
The selection criteria are based on revenue and InkSoft grew revenue from $100,000 in 2010 to $3.46 million last year. According to an article in the Albuquerque Journal, owner and CEO Scott Allen says, "We have thousands of customers using our software products now. We've hired more sales, support and software development people to stay on track and remain ahead of our competition."