Logomark Enhances MyLogomark Marketing Hub
Logomark announced it has entered into a partnership with Wishpond, a global marketing campaign software company, to provide additional features within the MyLogomark Marketing Hub platform suite. The partnership will enhance the MyLogomark Marketing Hub platform by allowing distributors to integrate custom catalogs, packaging and marketing materials into cross-media campaigns for themselves and their clients.
Wishpond provides an all-in-one marketing suite that empowers marketers to retarget leads with online advertising, capture them with effective landing pages, manage and segment leads in a streamlined database, and nurture those leads into sales. Wishpond will help Logomark distributors achieve cross-media marketing tailored to their needs, at a cost that is far less than that of traditional agencies.
"We're excited to join forces with Logomark," Wishpond CEO Ali Tajsekandar says. "Our collaboration will allow promotional product distributors to utilize a variety of digital mediums to reach their audience segments and ultimately extend the life and awareness of their clients' brands."
Logomark launched its proprietary marketing software suite, MyLogomark Marketing Hub, earlier this year. MyLogomark Marketing Hub is a simple and intuitive online portal allowing promotional product distributors to create custom catalogs, packaging, marketing materials, and cross-media marketing campaigns that are more comprehensive and integrated than ever before.
"This partnership with Wishpond gives our distributors the power to build a full-scale marketing campaign for any brand, starting with promotional products and going beyond to custom landing pages, e-blasts and re-marketing programs, built-in data analytics, sales lead management tools and more," Logomark CEO Trevor Gnesin says. "This platform will change the way brand managers view promotional products – lifting them higher in priority when it comes to allocating advertising dollars."
Weepuls Holds Line on Prices
Weepuline announce there will be no price increase for 2016 on the entire Weepuline offering. According to Weepuls’ VP of U.S. operations Michael Crooks, operational efficiencies and increased order volume made the "no price increase" decision possible.
"Our distributor partners have responded extremely well to our advancements in creativity, graphics and manufacturing," said Crooks. "Since our manufacturing upgrade in 2013, we've continued to streamline processes and upgrade equipment. The payoff is that we've been able to make Weepuls more relevant to more promotional situations and distributors have responded."
Crooks says even small procedural changes such as having distributors send the PO and artwork together make a huge difference. "When the PO and artwork arrive together, we don't have to jump though hoops to match those things up as is the case when the PO is emailed to 'sales' and the art is emailed to 'artwork'", Crooks noted. "This simple step has streamlined our process making us more productive."
Choose the Next New BIC Pen
BIC Graphic is inviting promotional products distributors to help choose the next new BIC® writing instrument! Click on the following link to review three designs and select your favorite. Distributors will receive 250 Free BIC® Clic Stic® pens for making their selection. Click here for the entry page. http://bit.ly/1EZEH3v