Dorcy International Enters Agreement with Aprinta Promo, Adva-Lite
Dorcy International, Inc., parent company of Dorcy Special Markets Division, announced yesterday it will exit all aspects of its promotional products divisions in both the U.S. and Canada, and realign business support to key company priorities. It products will remain available in the industry, however, as Dorcy International has entered into an agreement with Aprinta Promo, a division of Aprinta Group LLC, to market the complete line of quality Dorcy portable lighting products to the promotional products industry through its Adva-Lite brand.
"We are excited to have Aprinta Promo and Adva-Lite representing the Dorcy product range," Beckett said. Billy Dolan, president/CEO of the Aprinta Group stated, "This is a tremendous opportunity to reunite Dorcy and Adva-Lite in the promotional products industry once again. Adva-Lite's greatest success came when this partnership was developing and marketing products together. This is a big step forward for Aprinta as we continue to expand the reach of our family of brands."
The Dorcy SMD production operations will cease effective September 30, 2015. Purchase orders submitted to Dorcy SMD on/before September 11, 2015, will be processed, shipped and invoiced as required through the end of the month. New purchase orders should be submitted to Aprinta Promo via e-mail to orders@aprinta.com or faxed to 855-831-7518. Those distributor orders will be processed under the Aprinta Group LLC umbrella.
"We are making key, targeted moves as we align operations in support of our retail distribution network," said Tom Beckett, Dorcy International president and CEO. "As we move forward with our professional and consumer product initiatives, our efforts must be focused on how we optimize and expand Dorcy's retail presence in this ever-changing marketplace."
All Dorcy SMD personnel will be transitioned by end of September.